Scalable. Reliable. Unreasonably Charming.
Your new favorite team member is just one monthly plan away.
Product leader mixing data-driven strategy with dry humor. Fluent in stakeholder whispering & saving teams from existential crisis. Proven track record across e-commerce, media, fintech, and ed-tech.
25%
Checkout Speed Boost
$5M+
Incr. Revenue
70%
Faster Onboarding
Scroll or swipe for full history. Full details on Résumé PDF.
R, SQL, A/B Testing, Jira, Figma, BigQuery, Looker, Power BI, Miro, Tableau, Excel, PPT, Salesforce
Agile (Scrum), Go-To-Market Strategy, Customer Journey Mapping, Stakeholder Management
AWS ML Specialist, AWS Solutions Architect (Assoc.), SAFe Product Manager (CPOP), MBA (UCLA Anderson), B.A. Finance & Econ (U. Miami)
Beyond the buzzwords, here's a glimpse into how I tackle key product management areas.
My approach starts with defining the right questions and KPIs (like at QVC improving funnel conversion). I leverage tools like Looker, BigQuery, Tableau, and SQL to analyze user behavior, segment audiences (driving 19% cross-sell lift at MLB), and run rigorous A/B tests. Data informs prioritization, hypothesis validation, and ultimately, measurable business impact ($5M revenue growth at MLB).
Effective product leadership requires building trust and alignment across diverse groups. I focus on clear communication, understanding competing priorities (navigated at Cognizant), and translating complex technical details into business value. Facilitating workshops (like for QVC user flows) and using frameworks helps ensure everyone is heard and moving towards a shared goal, even when navigating friction.
I believe in starting with the user. Conducting focused research (VoC interviews, usability testing like at EDQUANTS) is crucial to identify real pain points before jumping to solutions. I translate insights into user journeys and wireframes (using tools like Figma, Balsamiq) and prioritize MVP prototypes to test hypotheses quickly and reduce friction (e.g., cutting bank transaction steps from 14 to 6).
I lead cross-functional teams within Agile/Scrum frameworks, focusing on clear roadmaps and efficient execution (like the $100M+ fintech MVP launch). This includes defining requirements, prioritizing backlogs (Jira), and coordinating successful Go-To-Market strategies, ensuring alignment from technical design through to launch and iteration. Experience includes ensuring compliance (GDPR/CCPA) and resilience (cybersecurity features).
While every challenge is unique, I generally follow a structured, iterative approach. (This could be a visual diagram!)
Deep dive into the problem space using data analysis, user research (interviews, surveys), market analysis, and stakeholder input.
Clearly define the problem, target users, success metrics (OKRs/KPIs), and develop a product strategy & roadmap aligned with business goals.
Collaborate with UX/UI designers on user flows, wireframes (Figma/Miro/Balsamiq), and prototypes. Validate concepts through usability testing.
Work closely with engineering in an Agile (Scrum) process, prioritize backlog, manage sprints, and ensure quality through testing (A/B, QA).
Coordinate Go-To-Market activities with marketing, sales, and support. Manage phased rollouts and ensure smooth deployment.
Analyze post-launch data against KPIs, gather user feedback (VoC), identify areas for improvement, and iterate on the product.
Step into the PM's shoes. Select a challenge below, analyze the situation, and choose the best path forward.
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Let’s talk about it
Actual engagement terms are tailored per project. Let's chat!
(*Plans shown for illustrative & entertainment purposes only. See actual models below.)
While the plans above add some fun, here's how we can actually work together:
Need ongoing product leadership without a full-time hire? I can embed with your team part-time (e.g., 10-20 hours/week) to drive strategy, define roadmaps, manage backlogs, and mentor your team towards key results.
Have a specific product challenge? I offer fixed-scope engagements focused on initiatives like new feature discovery & launch, payment system integration, user research synthesis, or workflow optimization.
Looking for high-level guidance? Available for targeted workshops, roadmap reviews, product strategy formulation, team coaching, or evaluating new market opportunities on a retainer or ad-hoc basis.
The best fit depends on your needs. Let's schedule a chat to discuss!
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David accepts invites, compliments, and strategic vision sessions.
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